About this course

Electronic sports (Esports) or competitive gaming has been growing rapidly in popularity to become a multibillion-dollar industry.

Our Esports Management course is designed to equip you with the knowledge and skills necessary to thrive in this dynamic and rapidly growing industry. From managing Esports teams and events to marketing and content creation, there are many ways to get involved and build a rewarding career.

Get ready to make your mark in the thrilling world of Esports!

Why learn from us:

• HP’s Esports Management and Game Development program – ‘HP Gaming Garage’ – blend’s HP’s technology and innovation heritage with leading academia’s subject matter expertise
• One of the most comprehensive education programs on Esports and Gaming that takes the learner on a complete journey from development to management
• Easy to follow modules with many real-life industry examples and references
• Worldwide recognition and acceptance through verifiable certification on successful completion of each course
• Certification provided free-of-cost through a reference voucher code available on each course page

At a glance

• Institution:HP
• Subject:Computer Science
• Level:Introductory
• Prerequisites:None

• Language:English
• Video Transcript:اَلْعَرَبِيَّةُ, Deutsch, English, Español, Français, हिन्दी, Bahasa Indonesia, Português, Kiswahili, తెలుగు, Türkçe, 中文
• Associated programs:
  Professional Certificate in Esports Management and Game Development
• Associated skills:Content Creation, Innovation, Marketing, Video Game Development, eSports, eSports Management

What you'll learn

• Fundamentals of Esports: Understand the evolution of Esports, explore popular titles, and discover the diverse genres within the gaming industry. The Esports industry has taken over the world with over 3 billion people playing some sort of a game. The fundamentals of Esports will help you understand how the industry started out as several local LAN parties within communities to international championships gathering multi-million live viewers rooting for their favorite team competing! Esports isn’t only about the players/teams but also is about the work that goes on behind the scenes including the planning, operations, execution & post-execution phases of an online/offline event & more!

• Real Sports vs. Esports: Analyze similarities and differences, uncovering the unique aspects of competitive gaming. Esports has adopted several things from the sports industry in different regards such as marketing strategies, broadcasting, brand activations, fan engagements, sponsorship & partnership strategies to name a few from the long list. That being said, differences include ROI, Unique IP ideations, technological investments into online/offline events, data protection laws & fan behavior and much more

• Esports Ecosystem: Dive into the world of teams, players, organizers, sponsors, and fans, understanding their roles and importance. Having an understanding of the Esports ecosystem is one of the most important things to learn about in this course. The ecosystem will allow you to gain in-depth knowledge about how this industry is worth billions of dollars and most importantly how the industry functions with all the different moving parts

• Careers in Esports: Identify various opportunities including players, content creators, administrators, managers, production, graphic designer, video editor, PR, etc. There are several career paths in the industry to choose from. You might choose to be behind the scenes in operations or might enjoy front-facing the world of esports by hosting an event in front of thousands of fans. The industry is young, vibrant & full of interesting folks with great experiences from different cultures & backgrounds working together with a shared love for Esports

• Managing Esports: Dive into the various aspects of competitive gaming, team formation, player management, organizational structure and talent development. Develop a keen understanding of the field and the esports ecosystem. Identify what it takes to form and maintain a successful Esports team, the responsibilities towards players, their well-being and skill enhancement. Understand game strategy, sponsorships, partnerships and organizing tournaments. Engaging with the community through social media and streaming platforms, and fostering a positive and inclusive gaming environment. Effective esports management demands a combination of business acumen, gaming expertise, and adaptability to the rapidly evolving nature of the industry

• Levels of Esports: Explore tiered competitions and take a peek into the life of professional players. Just like in sports, Esports players & teams compete in local, national & international leagues & competitions. Teams & players are also classified in tiers, such as professionals, semi-professionals, competitors & amateurs

• Coaching in Esports: Study the pivotal role of coaches in team success. There are several types of coaches involved in the success of many international professional teams & players. Similar to the sports industry, Esports teams do have mental & physical coaches, therapists, nutritionists, esports coaches & a few more to make sure the players & teams are always performing at their top most level and are in good form for all their tournaments & leagues

• Game Publishers: Learn about the pivotal role of game publishers within the dynamic Esports ecosystem and their significant impact on shaping Esports events. Publishers are one of the most important elements within the industry. They are the owners of the game titles that are played by the 3 billion+ people in the world. They have full authority over their game titles and play a massive role in making sure their community is involved & engaged! Publishers’ support towards tournament organizers & sponsors of these tournaments is very crucial, learn more about this crucial role played by the game publishers

• Managerial Challenges: Whether it’s teams, players or tournaments, esports comes with its own set of unique obstacles that require a combination of traditional sports management skills and an understanding of the gaming ecosystem. Understand how to analyze each situation and develop effective problem-solving strategies. Managing esports presents a unique blend of challenges that demand a deep understanding of gaming culture, effective business practices, and adaptability to the fast-paced and ever-evolving nature of the industry

• Esports Investment and Marketing: Delve into the financial side, sponsorships, and marketing techniques. Investment into the world of Esports has been at its all-time high, but this wasn’t the case a few decades ago. Learn more about this topic from the past until the present & its future in a brief manner by taking this course

• Esports Events and Tournament Operations: Learn about the organization and execution of Esports events, from local tournaments to major international competitions as well as the intricacies of running Esports tournaments, from logistics to rule enforcement

• Esports Event Sponsorship: Study the role of sponsors and their benefits to the industry. Esports events are usually heavily dependent on sponsorships. Securing sponsorships can be one of the hardest tasks to perform within the industry. However, this industry has only been growing in massive numbers over the past few years and has been a head-turner for not only endemic brands but also for non-endemic brands who want to be a part of this massive growth and get involved by themselves and reach the audiences & fans. Learn more about this interesting side of Esports in this course

Syllabus

Introduction to Esports

• Module 1: What is Esports
• Module 2: Esports Mediums
• Module 3: Popular Esports Gaming
• Module 4: Genres of Esports
• Module 5: Real Sports vs. Esports

Esports Ecosystem and Stakeholders

• Module 6: Esports Ecosystem
• Module 7: Esports Stakeholders

Careers and Opportunities in Esports

• Module 8: Careers in Esports

Organizational aspects of Esports

• Module 9: Esports Platforms
• Module 10: Structure of Esports Organizations

Levels and Competition in Esports

• Module 11: Levels of Esports
• Module 12: Esports Players

Coaching and Team Dynamics in Esports

• Module 13: Coaching in Esports
• Module 14: Esports Teams

Game Publishers and Esports

• Module 15: Game Publishers

Management and Business in Esports

• Module 16: Managerial Issues in Esports

• Module 17: Esports Investment

Planning and Executing Esports Events

• Module 18: Esports Events
• Module 19: Esports Marketing
• Module 20: Esports Tournament Operations

Sponsorship and Growth in Esports

• Module 21: Esports Sponsorship